From brand research to growth strategy — in minutes.

Enter a brand name and URL. We'll research the business, build a brand profile, generate a GPS Framework, and create a full strategy presentation — all in one workflow.

1
Brand Research & Profile
AI researches the brand across 100+ sources and builds a structured brand profile report you can review and refine.
2
GPS Framework
Auto-filled from the brand profile. Review and adjust the strategic brief, then generate a complete GPS Framework.
3
Strategy Presentation
Generate a full strategy document and downloadable slide deck ready to present to clients.
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Tell us about the brand you want to research
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Business Fundamentals

What this client sells, where they are commercially, and what's holding them back.

Why this matters
The GPS strategy is built around how this business actually makes money. Without knowing the commercial model, every tactic recommendation risks being irrelevant.
Why this matters
A $500K business and a $10M business need completely different GPS frameworks. Stage determines ambition, risk tolerance, and what's even possible in 12 months.
Why this matters
The North Star and first Pillar almost always connect back to the core commercial challenge.
Why this matters
Stops you recommending what's already failed. Also reveals the client's risk appetite.
Step 1 of 6

Customer & Market

Who buys from them, why, and what communities or spaces live around the brand.

Why this matters
Tactics, tone, and channel choices all depend on who we're speaking to and what they care about.
Why this matters
Community-specific tactics are often the highest-ROI moves.
Why this matters
Real customer language drives the North Star, brand voice, and ad copy.
Why this matters
Adjacent audiences are often the fastest growth lever.
Step 2 of 6

Brand & Competitors

How the brand shows up, what makes it different, and who it's up against.

Why this matters
Every content and campaign tactic needs to reflect the brand voice.
Why this matters
Positioning is relative. Without knowing the competitive set, it's impossible to build a strategy that owns a distinct space.
Why this matters
The best strategies build on existing brand equity.
Step 3 of 6

Current Performance

What channels they're active in, what's working, what isn't, and the data behind it.

Why this matters
Tactics need to fit within the real channel mix.
Why this matters
Strategy should double down on what's proven.
Why this matters
The 'What We Are Not Doing' section comes directly from this.
Why this matters
KPIs without baselines are meaningless.
Why this matters
Tactics have to match execution capacity.
Step 4 of 6

Constraints & Limits

Fixed commitments, budget realities, and anything the client considers non-negotiable.

Why this matters
Tactics need to be timed around real events.
Why this matters
A GPS that recommends something the client will never approve wastes everyone's time.
Step 5 of 6

Vision & Success

Where the client wants to go and what winning looks like at different time horizons.

Why this matters
The North Star is derived from the long-term vision.
Why this matters
Objectives need to connect to what the client actually cares about.
Why this matters
Defining failure focuses the GPS on protecting against the downside too.
Why this matters
Paste in raw discovery notes here if you're short on time.
Step 6 of 6

Ready to Generate

Review your brief completeness below, then generate.

Research before generating

Searches the web, analyses the client's website, and fills knowledge gaps automatically.

Strategic Priorities
Adjust sliders to shape the framework's focus. Higher values mean more tactics and budget in that area.
LowHigh
Revenue Growth
7
Brand Awareness
5
Customer Retention
5
Market Share
4
Innovation
4
Community Building
5
Sustainability / CSR
3
Operational Efficiency
4
Ready

GPS Output

Version:

Review your GPS Brief

Your brand research has been used to pre-fill the brief below. Review and edit any fields, then add any additional context before generating.

Additional Context Files (optional)

Upload call transcripts, company docs, sales forecasts, or any other relevant files to improve the GPS output.

Drop files here or click to browse PDF, Word, TXT, CSV — up to 10MB each
Pre-filled Brief AI Research

These fields were auto-filled from the brand research. Edit any field to refine the output.

Takes 1–2 minutes. You can review and regenerate at any time.

Researching…

  • ✓ Analysing your brief
  • ✓ Searching for industry insights
  • ✓ Analysing client website
  • ✓ Identifying knowledge gaps
  • ✓ Researching deeper
  • ✓ Compiling research findings
  • ✓ Building brand profile
Generating…
Estimated: 2-4 minutes
Research
Building
Writing
Done
Refining your GPS... This may take a moment.

Brand research not started yet

Click below to research this brand. We'll scan 100+ sources and build a structured brand profile report you can review, edit, and use to auto-fill the GPS Framework.

Researching brand...

  • ✓ Analysing brief
  • ✓ Web searches
  • ✓ Analysing website
  • ✓ Compiling findings
  • ✓ Building brand profile

Step 3: Strategy Presentation

Ready to generate the Strategy Presentation

Your GPS Framework is complete. Click below to generate a full strategy document and downloadable slide deck based on the GPS output.

Send to ClickUp

Keyboard Shortcuts

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